The
Co-CEO of Supermart.ng, Gbolahan Fagbure has said that Nigeria is one of the
safest place in the world to shop online.
Fagbure who spoke recently with journalists in an interview said that it
is only in Nigeria that online transactions are secured with three step
authentication. Most nations of the
world according to him are gradually moving towards touchless payment system
where people don’t have to put in any authentication in the course of their
online transactions but Nigeria still secures transaction with three step
authentication system.
He
went further to say that the fear that Nigerians are currently nurturing about
online shopping came as an offshoot of the 419 era in Nigeria. He noted that
the 419 era is now largely gone and that people do not have to deny themselves
of the many privileges of online shopping for the fear of being defrauded.
Speaking
further on the privileges that online shopping has to offer, Fagbure stated that
the many advantages of online shopping are not just for Nigerians as
individuals but also for the growth of the Nigeria economy. He explained that
the online market is one place where an average person can get a wide range of
assortments of whatever they want to buy in one place. Fagbure who used his
company, Supermart.ng as a case study said that Supermart.ng has partnered with leading supermarkets and
local markets to put up a one stop shop online with over 60,000 items including
Fresh food, foreign products, Nigerian ingredients, general groceries and baby
products among others.
While
stressing further on how e-commerce will impart the economy, he explained that
the more convenient shopping becomes, the higher the sales that businesses will
make because customers will be willing to buy more.
He
also encouraged entrepreneurs to seek possible partnerships with local markets as
currently being practiced by Supermart.ng such that the sellers at the local
markets are able to reach sophisticated consumers with their products without necessarily
meeting the buyer in person. “The people selling at the local market may not be
able to have access to some kind of customers that we have access to, through
partnerships, we are able to sell their products to these customers and help
them increase their sales” he added.
He
however advised businesses that are looking forward to greater growth to
embrace the use of the internet in reaching a wider audience even if they
already have an established offline presence.
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